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Beth Kowitt

Senior Writer/Editor/Columnist
  • Features
  • Columns
  • News and Analysis
  • About

Columns

  • Badly Behaved CEOs Hired as ‘Distressed Assets’ Are No Bargain

  • LinkedIn Users Are Rewriting the Past to Land Their Next Jobs

  • Lululemon Has a Bad Case of Founderitis

  • CEO Ubiquity Is No Substitute for Disclosure

  • Cracker Barrel’s CEO Ouster Surprised Wall Street But Not Women

  • Not Even Ranch Dressing Can Save Salad Now

  • The Worst Corporate Value Is the One That Flip-Flops

  • Meta Is Ushering In the Era of the K-Shaped Company

  • Want to WFH? Make Sure Your Boss Isn’t a Narcissist

  • Women Keep Falling Further Behind in the CEO Race

  • Cracker Barrel Mastered a Crucial Culture War Skill

  • Businessweek: Being a CEO Today Stinks (Except for the Salary)

  • Corporate America Is No Meritocracy. Just Ask Women

  • The Spelling Bee Restored My Faith in Humanity

  • CEOs Still Fail to Understand the Rage Against Them

  • DEI Isn’t Dead. But It’s Not Really Alive, Either

  • Dress Codes Are No Way to Fix What Is Broken

  • Nike's Marketing Problem Is Somehow Getting Worse

  • Netflix’s Hastings Was Always Ahead of the Curve

  • Foreign CEOs Face More Scrutiny. Air Canada’s Earned It

  • That McDonald's Viral Video Is Good for Memes. But Sales?

  • Disney’s Iger Joins the Boomerang Club of Ho-Hum Returns

  • Paramount Is Recasting the Men of #MeToo as ‘Distressed Assets’

  • Jack Dorsey’s Mass Job Cuts Expose Tech’s Bogus Narrative

  • Goldman, Amex and Deere Are Joining the New Anti-Diversity Push

  • Goldman’s Kathryn Ruemmler Wore Out Her Welcome

  • Disney’s CEO Pick Shows It’s a Tourism Company Now

  • Amazon Still Doesn’t Understand Brick-and-Mortar Retail

  • CEOs’ ICE Letter (That Doesn’t Mention ICE) Isn’t Good Enough

  • Target’s ICE Response Shows Corporate America’s Overcorrection

  • America’s à la Carte Economy Is Making Everyone Feel Poorer

  • The 5 Biggest Challenges CEOs Will Face in 2026

  • The Women of OpenAI’s C-Suite Are Sending a Message

  • The Ambition Gap Is Growing

  • Campbell’s Vulgar Leak Required More Than Defending Its Soup

  • Kohl’s CEO Pick Is Not the Way to Move Past Its Scandal

  • Inside Walmart’s Masterclass in Reputation Rehab

  • Buffett’s Latest Letter Subtweets His Fellow Billionaires

  • Home Depot Can’t Ignore Its ICE Problem Forever

  • Starbucks Is Approaching a Dangerous Spot in the Culture Wars

  • Marc Benioff Has Torched His Do-Good CEO Image

  • Victoria’s Secret Is Bringing Sexy Back. What a Turnoff.

  • Verizon Falls For the ‘Experience’ Trap

  • Spotify Might Just Prove That Two CEOs Are Better Than One

  • Bob Iger Just Learned a Hard Lesson

  • Bosses Are Policing Speech at a New Level After Kirk’s Killing

  • Does the World Hate Your Favorite Brands Now?

  • Nestlé Can’t Risk Playing It Safe

  • Why Are Some Stats Too ‘Girly’ for the BLS?

  • Revenge of the Girlbosses

  • The Astronomer CEO’s Coldplay Moment Is a Textbook Fiasco

  • Bosses Are Trading Inspiration for Threats. It Won't Work.

  • Companies Are Getting Worse at Laying People Off

  • The Cushiest Job in Corporate America Is Getting Harder

  • Companies Are Ditching Pride Based on Vibes, Not Facts

  • CEOs Don’t Realize Their Haters Make Them Better Leaders

  • The Corporate Culture Wars Have a Strange New Coalition

  • This Kohl's Board Member 'Noisily Withdrew.' That's Good.

  • The Old Model of Billionaire Philanthropy Is Ending

  • How Buffett Became the Accidental Model for Smart Succession

  • Can CEOs Really Have Private Lives?

  • What If Bureaucracy Is… Good?

  • Room & Board Is a Rare Company. It Doesn’t Have to Be.

  • Women Went to Space, But Men Still Want to Own It

  • CEOs Just Got a Lesson In How to Influence the White House

  • Charlie Javice and Christine Hunsicker Will Haunt Female Founders

  • Disney’s New Fairy Tale: Appeasement Will Satisfy the White House

  • Ex-Skadden Lawyer Proves the Resistance Isn’t Over

  • Target’s DEI Flip-Flop Came at a Price

  • ‘Forced Joy’ Is a Miserable Corporate Trend

  • More CEOs Are Getting Fired. Blame FOMO Boards.

  • Dr. Bronner’s Needs to Chill

  • It’s Not What Jamie Dimon Said About WFH. It’s How He Said It

  • Bud Light Super Bowl Ad Toasts the Winners of the Culture Wars

  • Citi Just Became a Magnet for Ambitious Working Moms

  • Costco Defended Its DEI Policies — Now It Should Talk About Them

  • If Goldman Is the Future of Diversity, We Have a Problem

  • The Davos ‘Vibe Shift’ Is No Surprise

  • ‘Making the World a Better Place’ Is So Last Year

  • Boycott Costco Over Its DEI Efforts? Good Luck With That.

  • The 5 Biggest Forces to Watch in Corporate America

  • Netflix Parental Leave Flip-Flop Shows It Was Just PR

  • Anger at CEOs Goes Beyond the Healthcare Industry. Here’s Why.

  • The Girl Economy Is Going Strong — Despite the Manosphere

  • Walmart's DEI Reversal Isn't All About Robby Starbuck

  • Buffett’s Life Advice May Be More Valuable Than His Portfolio

  • Iger’s Hero Act Could Leave His Successor Playing the Fool

  • Ben & Jerry’s Vs. Unilever Is the End of Corporate Do-Gooderism

  • CEOs Think Silence Will Save Them From Trump. They’re Wrong.

  • Starbucks Return-to-Office Is Another Corporate Double Standard

  • McDonald’s Missed One Lesson From Chipotle’s E. Coli Crisis

  • Disney’s Happily Ever After Iger Is Finally On Track

  • CVS Shows Women Are Hired to Do Impossible Jobs

  • Milton’s Blow to Disney Proves ESG Isn't ‘Woke Capitalism’

  • Burger King’s New Moms Ad Deserves Praise, Not Outrage

  • Philandering CEOs Are Finally Getting Fired. Good.

  • How Americans’ Trust in Big Business Went From Bad to Worse

  • Nike Fell for a Plug-and-Play CEO. He Flopped.

  • Disney Board’s Relationship With Bob Iger Is Inside Out

  • DEI Has a New Nemesis — And He’s Good at His Job

  • New Starbucks CEO Could Finally Tame Howard Schultz

  • Tech Could Use More Susan Wojcickis

  • Like Biden, Boeing’s New CEO Should Be a ‘Bridge’ Leader

  • Businessweek: Why Leaders Have a Hard Time Knowing When to Leave

  • Elon Musk Has His Own Clean-Up Crew at X: Linda Yaccarino

  • The Nepo Baby Boom Is Only Going to Get Bigger

  • Businessweek: More CFOs Are Getting the CEO’s Job

  • Tractor Supply’s DEI Cowardice Will Come Back to Bite It

  • Citi Is Making Progress on Climate. Protests Could Derail It.

  • Businessweek: Corporate Women’s Gains Fall Victim to Anti-Woke Backlash

  • Scarlett Johansson Proves She’s Nobody’s ChatBot

  • Get Ready Bosses: Today’s Protesters Are Tomorrow’s Workers

  • Howard Schultz, Delete Your Account

  • Gaza Protests Prove College Leaders Flunked Crisis Management

  • GE’s CEO Factory Is Dead. Good Riddance.

  • Why Write a Shareholder Letter? Ask Dimon or Buffett

  • Iger Won the Battle — But Disney’s ‘Woke’ War Isn’t Over

  • Is the Disney Vote a Wrap? Don't Count Out a Plot Twist

  • Boeing’s Board Must Look in the Mirror for Its Next Shake-Up

  • Goldman’s Woman Problem Just Keeps Getting Worse

  • The Kate Middleton Mess Should Terrify Brands on Social Media

  • Tech CEOs Are Addicted to Taking Needless Risks

  • The Howard Schultz Era at Starbucks Is Officially Over

  • Buffett’s Annual Letter Should Be Required Reading for CEOs

  • It’s Been a No Good, Very Bad Week for Women Execs

  • Big Business Thinks Mass Shootings Aren’t Its Problem. It’s Wrong.

  • Experienced CEOs Aren't the Safe Bet Boards Think They Are

  • Starbucks Earnings Are a Warning: Take Boycotts Seriously

  • CEO Bake-Offs Are Stale. Levi Strauss Took a Fresh Approach.

  • Women Can Close Pay Gap If You Take the Clock Away

  • Corporate America Should Amp Up the Volume on DEI

  • The Silicon Valley Founder-CEO Is No Longer Untouchable

  • Harvard Is the Model for Attacking Corporate DEI Efforts

  • Southwest’s Pilots Deal Trumps Its $140 Million Fine

  • Iger Has Enough Antagonists for Three Disney Films

  • C-Suites Are More Diverse, But CEO Door Is Still Blocked

  • OpenAI Exposes the Clash of Governing Money and Mission

  • Charlie Munger and the Fading Art of the Second Banana

  • Starbucks Union Is Likely Less Powerful Than Lattes

  • WFH Goes From New Path to Dead End for Working Mothers

  • Worried About Backdoor Layoffs? Try Career Cushioning

  • Disney Embraces Its Role as Hero to DeSantis’s Villain

  • CEOs Are Perfect Patsies for TikTok Politicians

  • Disney’s Iger Shows He’s Willing to Get His Hands Dirty

  • It’s Schultz, Not Starbucks, That Seems to Be Lost

  • Is This the End of Male Overachievers’ Love Affair With Work?

  • Abortion Pill Politics Put Walgreens in No-Win Situation

  • Meta Layoffs Reveal a Deeper Truth: Tech Exceptionalism Is Dead

  • Schultz’s Halo Slips in Starbucks Union Battle

  • Women in Tech Are Forever Cast as ‘Adults’ But Rarely as CEO

  • The New CEO Is Younger and May Even Be a Woman

  • Disney’s Iger Starts to Clean Up Some of His Own Messes

  • The Robots Coming for Our Jobs Will Also Help Fire Us

  • 8,000 Layoffs Don’t Exactly Scream Family Values

  • I’m Sorry, But We Still Have to Talk About M&M’s Spokescandies

  • Jacinda Ardern's Resignation Is the Ultimate Flex

  • Disney-Peltz Show Shouldn’t Cast the Board as Villain

  • Sex, Lies and McDonald’s Regulatory Reckoning

  • The Outspoken CEO Is a Rapidly Dying Breed

  • Southwest’s Biggest Mistake Was Forgetting Its Own Culture

  • Ben & Jerry’s Tests the Limit of Altruism Versus Profit

  • The GOP Is Playing Chicken With Trillions in Assets

  • The Curse of the Iconic CEO Is Bigger Than Disney

  • At Disney, Iger Must Be CEO and Chief Political Officer

  • Disney’s CEO Boomerang Reveals Iger’s Biggest Failing

  • An Iconic Brand Pulls Its New CEO Off the Glass Cliff

 

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